Bar Dog Wine celebrates Howl-o-Wine with Petfinder Foundation grant and social media promotion to support October National Adopt-a-Shelter Dog Month

SANTA ROSA, Calif., Oct. 8, 2020 /PRNewswire/ — Bar Dog, a range of easy-drinking, affordable wines from California, has provided a $30,000 grant to the Petfinder Foundation. The Petfinder Foundation is a public charity that works to prevent the euthanasia of adoptable pets by assisting animal shelters and rescue groups across North America. The Bar Dog Wine Operation Grant will be available, through Petfinder, to qualified no-kill animal shelters and rescue groups in in 2020 and 2021. Grant funds will be used to purchase supplies, food and vaccines for pets waiting in shelter for their forever homes.

“Bar Dog wines were created to bring wine and dog lovers together,” explained Jenna Duran, Bar Dog Director of Marketing. “National Adopt-a-Shelter Pet month is the perfect time to support the great work of the Petfinder Foundation and get funds to animal shelters and rescue groups to use at their discretion for operational needs.”

To raise awareness of the grant fund and Adopt-a-Shelter Dog month, Bar Dog is teaming up with marketing partners Petfinder Foundation and iHeartDogs with a social media Adoptable Dog Howl-o-Wine Costume Contest. iHeartDogs is an ecommerce site offering specialty pet care products. A portion of proceeds from sales support rescue dog adoption and matching veterans in need with service dogs.

Non-profit partners include Wags and Walks, PAWS Chicago, Animal Rescue of New Orleans, Dogwood Animal Rescue Project, and Humane Societies of Charlotte and Tampa Bay. These organizations will submit photos of pups waiting for adoption sporting their Halloween look.

The dogs of Howl-o-Wine will be featured on the Bar Dog Instagram account and the organization tagged to give both dog and rescue organization exposure. The goal is to encourage and increase dog adoptions throughout the month of October and beyond. Followers and fans may vote on their favorite adoptable animal with $1000 going to the winning dog’s organization and $250 to each rescue partner. One lucky voting fan will be selected at random to receive a Grand Prize—a set of custom YETI dog bowls and $1000 donated in their name to the no-kill rescue organization of their choice.

“We are so happy to have the opportunity to help more shelters and rescue groups with operational grant funds thanks to Bar Dog wine,” shared Toni Morgan, Executive Director at Petfinder Foundation. “More than ever adoption organizations need funding to help cover basic necessities and these grants will go a long way towards giving them the help they need!”

For more information on Petfinder and grant application:
Toni Morgan

For more information about Bar Dog wine:
Jenna Duran

About Vintage Wine Estates
Vintage Wine Estates is a privately held wine company founded by a group of vintner families with deep roots in the wine business. VWE owns a prestige collection of winery estates and brands spanning the most significant winegrowing regions: Napa, Sonoma, California’s Central Coast, Washington State and Oregon. Labels include Clos Pegase, Girard, Delectus, Swanson, Cosentino, Cherry Pie, B.R. Cohn, Firesteed, Laetitia, Qupé, Bar Dog and an extensive portfolio of lifestyle and exclusive wine brands. VWE also produces the luxury spirits marques from the Splinter Group and Distillery No. 209 Gin. Dedicated to providing wine and spirits consumers with a range of wines from $10 to $150 across all sales channels.

SOURCE Vintage Wine Estates

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